Guest Loyalty Progamme

Our guest loyalty programme enables members to earn loyalty points and enjoy great membership perks whilst staying at hotels and luxury serviced apartments across England, Belgium and Ireland.

Benefits Include

  • The option to pre-book early check-in or late check-out
  • Complimentary upgrades

Earn Points On Your Room Rate

Points can be accumulated across all participating properties and redeemed for great rewards including free nights and gift cards for online partners such as iTunes and Amazon. Just make sure to book direct on our official website.

Become a ‘Rewards From Us To You’ member today!

It's free and easy to enrol, just fill out this form below. You will receive your account number via email within 5 minutes.


Terms & Conditions

  • Early check-in, late check-out and upgrades subject to availability.
  • To earn points and enjoy the perks you must make your reservation either directly with the hotel reservations team or here on our official website.
  • Full details at